Reaction Management | About

Management | Consultancy | Promotion | Tour Booking

At Reaction, music is our life and our bands are our family.

Every journey is different and we take pride in working with our artists in achieving their goals with a bespoke timeline that focuses on releasing music and live performances.

With a solid network of contacts across the UK, our primary objective is to elevate our artists profile, whilst educating them on all aspects of the music industry.

Jean-Marc Burnett

Jean-Marc founded the Reaction roster in 2018. Prior to that he had been successfully managing Scottish alt-rockers Altered Sky independently for some time. This was to be the spark that lead him onto a journey where he now oversees one of the biggest grassroots roster of artists in the UK. In the early 90s Jean-Marc studied music management and performance in Glasgow, and for the next 15 years travelled Europe with a number of bands, writing, recording and performing live. He became an established booker with local rock and metal bands during that period too promoting shows across Glasgow.

Shannon McLean

Graduating from the University of Glasgow with a 2:1 in Business Management and Music in the summer of 2023, Shannon then went onto join the Reaction Management team as festival booker later this year. During her time at university, she discovered a passion for advocating for inclusivity within the music industry through conducting her 10,000 word dissertation project on the support and representation of disabled musicians within the industry. As well as this, Shannon is particularly interested in supporting grassroots music and does so through her voluntary work at online music blog Discovery Music Scotland. Joining the Discovery Music team over four years ago as a writer, Shannon now manages their digital platforms with an aim to promote all that the Scottish music scene has to offer.

Will Walker

Will began promoting shows in the northeast of England in 2021 and took a local band under his wing as a booking agent. His success in doing so caught the eye of Jean-Marc who asked him to become part of Reaction as the in-house booker for England. Metathetic Music in its current form was born. Previously, Will has written, recorded and toured the UK with original bands doing most of the booking and managerial side himself. He also promoted across the Northeast in the 2000’s bringing many notable bands of the “MySpace era” to the area.

Dave Maxwell

After years of playing in bands and touring across the country Dave decided it would be great to give something back to the grassroots community and help others. In that time he performed at many festivals including T In The Park, and featured across the likes of BBC Introducing, Kerrang, Scuzz and STV. Dealing with booking agents, radio, blogs and zines allowed him to develop skills for management. Through this networking he joined Reaction and has been an integral part of the team to this day. Dave also tours Europe regularly with his pipe band, competing in championships and performing in venues.

Drew Cochrane

Drew started playing in bands in 2008, and has been promoting shows in Scotland ever since. Having spent years carrying out management and booking duties in his own bands and achieving success in doing so, he has decided it would be great to share the benefits of his experience with others. He can currently be found playing lead guitar in award winning Scottish Metal act Catalysis, and running Dundee Metal Fest events under his long standing promotions company, Cadaver Concerts.