Reaction Management | Reaction Radio PR

Radio Plugging & PR for Independent Bands

At Reaction Radio PR, music is our life and our bands are our family. Reaction Radio PR was built to offer an affordable and transparent service for independent artists, giving bands access to professional radio plugging and PR support without the barriers often attached to traditional music industry services.


Our Services

TARGETED RADIO PLUGGING

  • Direct pitching to radio shows (including grassroots, student, and independent stations)
  • Matching your sound to the right presenters
  • Follow-ups to maximise airplay opportunities

PR & BLOG OUTREACH

  • Distribution to relevant music blogs and online publications
  • Creation of a customised press release
  • Building long-term media relationships for your band

CAMPAIGN TRACKING

  • Airplay and coverage reports
  • Feedback where available

ARTIST SUPPORT

  • Guidance on how to present your release
  • Advice on timing, branding, and promotion strategy

Cost

As part of our launch phase (May-August) campaigns are priced at £150.


Campaign Structure

Each campaign is designed to provide artists with dedicated, hands-on support across a full 10-week period; from the initial planning stages, pre-release, right through to final feedback and reporting.

Your Campaign Includes:

  • TWO VIDEO CALLS – An introductory strategy call and a full end-of-campaign review call.
  • 6 WEEKS OF ACTIVE CAMPAIGN WORK – Radio plugging, PR outreach, follow-ups, and ongoing promotion support.
  • A DEDICATED WHATSAPP GROUP CHAT – Direct communication and ongoing support throughout the campaign.
  • SOCIAL MEDIA SUPPORT – Various social media posts from Reaction Radio PR throughout the campaign to support your release and raise your profile.
  • Real time updates, opportunities and feedback as the campaign progresses.

MEET THE TEAM

Jean-Marc Burnett

Jean-Marc founded the Reaction roster in 2018. Prior to that he had been successfully managing Scottish alt-rockers Altered Sky independently for some time. This was to be the spark that lead him onto a journey where he now oversees one of the biggest grassroots roster of artists in the UK. In the early 90s Jean-Marc studied music management and performance in Glasgow, and for the next 15 years travelled Europe with a number of bands, writing, recording and performing live. He became an established booker with local rock and metal bands during that period too promoting shows across Glasgow.

Bonnie Ross

Bonnie has always been passionate about grassroots music. Over the past two years, that passion has only grown – getting back to playing in a band, writing with Discovery Music Scotland while working on podcasts and social media too. Now, with the launch of her own music promotion business and publication, Bonnie Scotland Presents, she’s dedicated to championing emerging independent artists. The next logical step is to help bands level up and reach their goals.